Two of the most popular custom apparel decoration methods are screen printing and embroidery. Both create professional, branded results — but they serve very different purposes. Here’s a practical guide to help Canadian businesses choose the right method for their next apparel order.
Screen Printing: Best for Bold, Flat Designs
Screen printing uses stencils and ink pushed through mesh screens directly onto fabric. It produces vibrant, flat colours ideal for t-shirts, hoodies, and other soft apparel. Key advantages include low cost per unit at high volumes, excellent colour vibrancy on cotton, and the ability to cover large print areas.
Best for: T-shirts, hoodies, sweatshirts, tote bags, team uniforms. Designs with 1–6 solid colours, logos, text, and graphics.
Embroidery: Best for Premium, Durable Branding
Embroidery uses thread stitched directly into the fabric. It creates a raised, textured look that conveys quality and permanence. Embroidery is highly durable, washable, and particularly effective on structured garments like polo shirts, jackets, and caps.
Best for: Polo shirts, dress shirts, hats, jackets, corporate workwear. Logos and text at small-to-medium sizes.
Quick Comparison
| Factor | Screen Printing | Embroidery |
|---|---|---|
| Cost at Volume | Lower | Higher |
| Look | Flat, graphic | Textured, premium |
| Best Fabric | Cotton, fleece | Any fabric |
| Durability | Good | Excellent |
| Ideal For | T-shirts, hoodies | Polos, caps, jackets |
Not Sure Which Method Is Right for You?
Our team can advise on the best decoration method for your garment, design, and budget. Request a free quote and we’ll guide you through the options.